Soerens Ford – Brookfield, WI

Soerens Ford – Brookfield, WI

Soerens Ford – Brookfield, WI

Starting in 1917, the Soerens Family has been selling and servicing vehicles their Ford customers.  In 1974 Soerens Ford relocated to Brookfield and built a new sales and service facility.  As time marches on, so does the wear and tear on a building.  After 97 years of business and 40 of those years of use in the current location, the building has far out lived its’ original purpose and meaningful production.  The Soerens Family decided it was time to rejuvenate the “parts of the building” that could be salvaged for reuse, remove 4,800 square feet of showroom with its long lowly sloped roof with a new modern showroom, and then add an additional 20,000 Square Foot of new building area.   Within the scope of the services already provide the Soerens Family will be adding a car wash, a detailing area, a Super Duty repair shop, a family waiting lounge with a children’s play area, an video lounge, a computer bar, a café, a service writers lounge with an individual consultation room.  A new car delivery room where the sales person and buyer can sit down next to the vehicle and review all the different options that have been installed.

 

The typical 1970’s style metal building has been replaced with a sleek modern design that reflects todays’ technologically advanced vehicles and their sophisticate owners. The low slung ceiling & structure has been replaced with 16’-0” tall ceiling with glass from floor to ceiling.  The natural volume of true sunlight that will stream into the showroom will yield the true detail of the paint color and shimmering metallic flecks.

 

The new building addition basically wraps around the existing structure from front to back and replaces approximately 95% of the façade with new material.  This modern design will carry forward with the automotive designs of the future and serve many generations to come.

More Information can be found via the following links:

http://www.jsonline.com/business/as-family-dealership-owner-shes-the-top-nice-guy-at-soerens-ford-b99389612z1-284218291.html

http://www.elmgrovenow.com/news/soerens-ford-looks-to-expand-its-building-b99264552z1-258285661.html

http://www.brookfieldnow.com/news/brookfields-soerens-celebrates-98-years-expansion-b99512481z1-305945741.html

 

 

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